What is a Digital Marketing Strategy?

Digital Marketing Strategy is a plan or course of action towards achieving set marketing goals. Goals are determined by what your business objectives are and in order of priority. Once these goals are set, digital marketing campaigns will be developed and executed to achieve them.

A digital marketing strategy is different from a digital marketing campaign. When talking about digital marketing strategy, we are referring to a master plan or a blueprint to achieve a long-term or macro goal. Campaigns on the other hand are the specific tactics used to achieve more micro, short-term goals within the digital marketing strategy.