What is Digital Marketing?

 

Digital Marketing is the marketing of products or services using digital technologies via the internet, social media, mobile phones, or any other digital mediums.

It is also an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimization, Instagram Marketing, Pinterest Marketing and Email Marketing.

Compared to traditional marketing methods such as print, billboards, and TV, digital marketing is primarily data-driven. Many popular digital advertising platforms today provide access to campaign reports for comprehensive data analysis.

With the combined forces of both the internet and technology, Digital Marketers today are able to collect and analyze data of different customer behavior or user engagements, enabling them to facilitate more personalized content and advertisements toward clearly defined audiences for better engagement and results.